The Context

When you're Creative Director at a startup — any startup — you expect to have a lot of balls in the air on any given day. The atmosphere is usually charged, and you get to try out many, many different things.

I was fortunate that during my time at rePurpose, I had the opportunity to work on a plethora of diverse video projects, both internally, and also with, and for, our clients.

One specific type of video we were called upon to create often was the 'co-branded film'.

Pley Beauty x rePurpose Global

The brainchild of actress and social media celebrity Peyton List, Pley Beauty was a powerhouse brand that paved the way for many others like it in the industry.

Grove Co. x rePurpose Global

Grove Collaborative was one of the biggest brands on the rePurpose Global roster, not just in terms of revenue, but also because they had an almost insatiable need to add more and more impact to their name. It was an honour documenting some of that impact with them.

Earth Animal x rePurpose Global

Earth Animal is one of the largest pet care companies in North America. And they're as serious about being sustainable as they are about furry friends. Being a fan of four-legged furballs myself, this was one video that was a joy to create.