CX Compendium
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Work
Boutique is a polite word for small. We're small on purpose. Eight people, no account managers, no layers between the idea and the work.
The foundation. Strategy, visual systems, and the thousand small decisions that make a brand feel like itself.
Newsletters, publications, campaigns. For clients who have more to say than a tagline allows.
Explainers, brand films, animation. Made in-house by people who know the brand.
A comprehensive guide to customer experience across the Tata Group. 200+ pages of strategy, case studies, and visual systems.
Complete brand system for a renewable energy technology company spanning Turkey and Amsterdam.
Work
Two years. Twenty projects. Built with AI-assisted tools. No formal engineering background—just curiosity and stubbornness.
307 curated Midjourney generations
View projectTimed writing prompts for stuck writers
View projectPersonal operating system
Read moreSign PDFs without the nonsense
View projectAI wingman for sports conversations
View projectMovie recommendations by mood
Longer notes on the experiments and tools behind the projects.