Hi!
I'm a multi-disciplinary Creative Director with nearly two decades of experience in branding, marketing, and storytelling.
Most recently, I served as a consultant Creative Director at rePurpose Global, leading a diverse team of designers, writers, brand managers, and video professionals to drive impact-focused branding and marketing for rePurpose and its clients. As the world embraced the urgency of climate action, I was proud to help hundreds of our clients infuse sustainability into their DNA, taking accountability for their plastic footprint.
In 2010, I founded TWO Design, a boutique brand identity design firm. At TWO Design, I continue to lead projects for clients across industries and sizes, from the UN Food & Agriculture Organisation to boutique brands like Teapoy. I oversee all aspects of the creative business, from strategy, writing, and design to client acquisition and servicing.
My creative career began in advertising, where I worked with agencies like Ogilvy, as a Senior Copywriter.
Skilled in leading and motivating multidisciplinary teams across geographies, and crafting impactful narratives, I'm passionate about using creativity for good. I believe creative professionals require care and nurturing from their leaders, and I’ve been fortunate to work with, build teams of, and learn from, some of the most talented, generous masters in their fields. I'm always eager to lead a new crop of professionals, and tackle the next big challenge, and continue making a difference.
In the past few years, I’ve been deeply interested in the developments in Artificial Intelligence and its implications for our creative profession(s). I’ve somehow become simultaneously excited and filled with dread at the prospect of (human) life after the dawn of true Artificial General Intelligence. I sometimes write about it on my blog.
When I’m not working or testing out the latest creative AI tools, I’m blissfully soaking in the susegad life with my wife and dog in a peaceful corner of Goa, India.
If you’d like to chat, I’d love to listen.