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Vikram Bhalla

Creative Director

Building brands since 2010

The Story

I run TWO Design, a boutique branding studio in Goa, India. Eight people. No account managers. No layers between idea and execution.

I started TWO Design in 2010 with a simple belief: good work comes from keeping the distance between idea and execution short. Fifteen years later, that belief hasn't changed.

We work with companies that have something meaningful to say. Consumer brands, impact-driven organizations, technology companies finding their voice. The work ranges from ground-up brand systems to campaigns, content, and motion.

The studio is intentionally small. Every project gets my direct involvement. Every client gets honest feedback, even when it's not what they want to hear.

What We Do

Brand Strategy

Positioning, messaging, voice development

Visual Identity

Logo systems, design language, guidelines

Content & Editorial

Publications, campaigns, storytelling

Motion & Film

Brand films, animation, video content

Select Clients

Tata · UNFAO · Senkron · Grove Co. · rePurpose Global · Method · The Collective

Timeline

2005 Started as copywriter in Mumbai
2008 Joined Ogilvy Mumbai
2010 Founded TWO Design
2015 Moved studio to Goa
2021 Joined rePurpose Global as Consulting CD

Builder

Self-taught. AI-accelerated.

The Story

By night, I build things. Apps, tools, experiments. Twenty projects since 2023, all built with AI assistance. The barrier to creation has never been lower.

I started building seriously in 2023. No formal engineering background. Just curiosity, Claude, and an itch to make things that solve problems I actually have.

The first app was terrible. The tenth was better. By the twentieth, I'd figured out something important: the best tools come from scratching your own itch. Every app I've built started as something I needed.

Now I spend my nights in code editors and terminal windows. Building. Breaking. Learning. The creative direction skills from my day job translate surprisingly well—both are about making decisions, solving problems, and knowing when something isn't working.

What I Build

20+ Apps built
2023 Started building
0 Lines of code before AI

Most of what I build falls into a few categories: productivity tools that save me time, creative tools that help me think, and experiments that scratch an itch. Some ship publicly. Most stay private. All of them teach me something.

Tools & Stack

ClaudeCursorVercelSupabaseNext.jsReactTailwind

The stack changes constantly. What doesn't change: Claude for thinking through problems, Cursor for writing code, Vercel for shipping fast.

Timeline

2023 Started building software with AI tools
2023 First app: a simple PDF signer
2024 Built Mediate, AI copilot for doctors
2024 Started running AI workshops
2024 20 apps and counting